I love the energy of the Missoni family, ever since I saw an exhibition about them and the label a couple of years ago, in a small London gallery, I've realised how curated and creative everything they do is.
The latest campaign for the Spring/ Summer collection was shot by Juergen Teller in the amazing Museum of Everything in Primrose Hill, London. Among the models were the Missoni family and a few friends....It is a great campaign, and is perfect for the brand and the collection, check it out:
Margherita Missoni Angela and Vittorio Missoni Junior Lola Teller (Juergen's daughter) Leighton Meester Joan Burstein
The silhouettes are great, proportions perfect and the frame materials and tinted lenses spot on for the coming spring/ summer, all channeled through their great look book images.
One of my favourite parts of the website is the workshop area, with all manner of in progress imagery from their factory in the UK, there's something really charming about seeing the unfinished frames and the sheets of amazing acetate materials piled up.